Seven years, 13 collections and countless little projects, celebrations, setbacks, and successes later, they realized that it was time for a change. holyGhost had been their playground, it had allowed them to try things out, experiment, and learn along the way. But as they matured, so did the company – losing its naïveté, becoming more focused, with a stronger mission statement and more pronounced ambitions. That’s when they realized that what had long been one of their greatest worries, a lawsuit over the use of the name “holyGhost”, which had lingered with them ever since their first successes, was actually an incredible opportunity. By changing their name, they could escape the legal threat, while at the same time showing to the world that their brand was ready to turn the page and start a new chapter. The title of that chapter? MYKKE HOFMANN.